In this comprehensive blog post, I’ll be walking you through every stage of launching a new product on social media, from setting your goals to developing a creative concept, working with influencers, and planning a stunning Instagram feed that sells. Even if you have no budget to pay popular influencers, you can gift your product to your micro-influencers ahead of your launch and encourage them to post if they love it on launch day. This is where all the planning for your creative direction comes into play, so don’t let it go to waste. • Post your photo, tag us and use #ineedsomeRR to enter to win our R&R $1000 + 3 masks 🌸 by @eastolivia, A post shared by Summer Fridays (@summerfridays) on Feb 12, 2019 at 9:33am PST. While Taco Bell isn’t exactly a small company starting out, you can still learn from them! Having a social media launch plan is essential. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and then build your timeline backwards from there. Launch; Post-launch; 1: Pre-launch social media marketing plan What social media channels? Don’t forget to have a clear cover image or icon to help it stand out from the others, like we’ve done on Later’s Instagram account @latermedia! 7. Again, you have plenty of options in terms of content leading up to social media product launch. Oanalytica named him #1 Global Content Marketing Influencer. Now that you have a goal and a timeline, you’re ready to start choosing what social media channels you’re going to light up when you launch your social media campaign. Instead of scrambling to find the right content for the right channel close to the deadline, you can upload all of your content to Later’s media library so everything is together and easily accessible in one place. Experts estimate there will be 2.77 billion social media users in 2019. Couple your launch-related posts with a hashtag. With your scheduled content ready to go, all you have to do is set your alarm and get ready to monitor the excitement, answer questions, and engage with your community. We are pretty obsessed with the creative direction and overall concept for Summer Fridays’ new product launch of their R+R face mask. For a digital product, most of the content creation will probably come in the form of graphic images or videos, or if you’re selling a service then you may do a photo shoot of yourself instead. First stop of our @summerfridays booth on Rodeo Drive is over and out ✈️ next up, NYC! Taco Bell is a great example of a company that frequently engages their audience. But if you’re launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. While you may have an official “launch” day for when your new product is available and on sale, you might want to have a different timeline for social media or different launch “phases.”. Ask the original poster to make their post public first. From influencer events and launch parties to wall murals and coffee cups, more and more brands are starting to integrate an Instagrammable moment into their new product launches. For instance, you can award the first ten people who download your app with the designated prize, or choose one winner from the first 100 people to sign up to be notified of the launch. Are you starting from scratch with social media? We included the video in our blog post as a standard 9:16 video and posted this to our Instagram feed and our Twitter, Linkedin and Facebook channels. You may need to enlist help from your wider team to achieve this, but it’s really important for valuing your community and also making sales! If you’re posting about your new product launch across multiple social platforms, that means you’ll have a lot of different photos and videos to manage. Social Media Post Maker, Planner & Scheduler is the best social media marketing app that will help you to design creative post and schedule it on social media. 1. Beyond tracking leads, signups, or e-commerce purchases, you’ll also want to take a holistic look at how your campaign performed and where you could improve for next time. Using these high-end professionally designed free social media PSD templates, you can easily create an eye-catchy social media post design in Photoshop in order to promote a new product, launch a special offer SM campaign, create a funny meme on Facebook, post a gif post, etc. I'll cover 10 takeaways each for Facebook, Twitter, Instagram, Snapchat, and YouTube. When you’re planning a new product launch on social media, you’re probably focused on the digital planning: photos, videos, graphics, copy. They also integrated their branding into the phone booth, but in a very natural way that wasn’t overbearing, and they also ran a contest to get more people to tag the brand and share their brand message as well. The best time of day to post on Facebook is in the early afternoon, and during lunch. Today is the last day to go visit our @summerfridays booth at @_mamannyc_. Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. Are you looking for creative ideas to help launch your next product (or company)? Contrary to what many mobile app developers and app owners believe, an effective social media marketing plan should precede the launch of your app. Social media plays a big part in generating pre-launch publicity. Luckily, my friends at @Casper created Glow, a magical light that gradually dims and helps make falling asleep a reality. Facts about what time of day and how often to post to each account is largely acquired through trial and error; you have to dedicate time to tracking your accounts and user engagement to find out what works best specifically for you. If you’re running your own business, this might mean that you are coming up with the creative direction, managing the photo shoot, editing the content, and posting everything yourself – which is a lot of work! To give some perspective, we started planning the general marketing campaign for our Instagram Stories launch about 2 months before, and started planning the social media aspect of the campaign about 1 month before launch. In this article you'll discover a step-by-step plan for launching your new social media presence. You’ll also want to ensure that you have all of your Instagram Stories content ready to go for launch day too, and you can even storyboard your product launch stories ahead of time and then schedule them with Later. But, do keep in mind your timeline and just how feasible it is to create each idea — it’s always better to have less, but truly strong and engaging content, than more, poorly-executed content. And remember, social media takes time and effort. Casper employed this strategy recently for the launch of their Glow light. Before you launch your new product, you’ll want to ensure that you have scheduled all of your content for launch day (at least – ideally you would be scheduling the whole week!). This will help you fine-tune your content and make sure how your introducing, explaining or selling your product throughout the campaign remains consistent. For example, Summer Fridays “launched” their new product on Instagram with an announcement video and stories, but the actual “go live day” of their product came 5 days later when people could purchase it: They used the 5 days in between announcing their new product and when it was live for purchase to drum up excitement, and also to educate their followers about the features and benefits of their new face mask. Staying on top of Twitter, Facebook, Instagram, and your other social media accounts isn't easy. You can save some time by posting to all of them at once. Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to attract new followers, make sales, and convert your existing audience into customers! Plus, we had two influencers host an Instagram Stories takeover on our Instagram account to show our community how they were using the tool to schedule stories for their feeds. For a physical product, you will obviously be creating photos and videos with the actual product. [ ] An App To Manage All Of Your Social Media Accounts. Another popular way to get influencers to post about your new product launch on social media is to host an event. An easy way to do this is to use a free visual Instagram planner like Later to see what your feed will look like before you post. Post Maker is the use of social media platforms to promote a product or service. Here are the 10 steps for creating a pre-launch marketing strategy for your app: Research your users and competitors; Start early; Create a website for your app; Start a blog; Connect with email marketing; Create buzz with social media; Prepare a press kit; Reach out to influencers; Call for beta testers; Optimize your app store listing; 1. Video teasers. Now is not the time to leave your followers on read. For example, for Later’s Instagram Stories Scheduling we had our product launch video created by Trevor Holmes. Now that you have all the (kind of boring) details like goals, timeline, and channels locked down, it’s time for the fun part: what will your campaign look like? The combination of Facebook, Twitter, and Instagram works well to start off. But in 2019, offline activations are becoming a big part of online campaigns. Here are a couple other things you might need to do on the big day to make sure your launch day goes smoothly: You may want or need to change the link in your bio to a specific campaign landing page, or use a trackable link. 🥂. Interaction with other services. For example, we spent a solid week promoting our Instagram Stories scheduling feature on social media, and then we launched our free Instagram Stories for Business course one week later. Don’t be afraid to share updates about your app as well. But if you have plenty of time to play with (you super-organized marketer you! You might get to have creative control over social specific assets, or you might just have to work with whatever your marketing team gives you. Here are some tips for planning and scheduling social content for a product launch, with examples: The new Instagram Stories countdown sticker is a fun and easy way to get people excited about your new product launch. For an app that is in the pre-launch stage, the giveaway can be a prize. Don’t forget to take a photo + enter our giveaway! It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. For example, what you create for your Instagram Stories will be hugely different to what you create for your Instagram grid, so they deserve different strategies! Posting to several platforms every day can feel overwhelming, so use the handy template provided to manage all of your social media accounts. 2011 Launch Snapchat, a photo/video sharing and social media service, launches. Perhaps you could come up with a profile banner or cover photo that properly defines the product launch. But as long as you can stick to your timeline, and you’ve got a clear creative direction you’ll 100% be able to achieve a successful product launch campaign! In order to make your product launch go smooth on social media, you’ll want to map out exactly what piece of content you need for each channel, and what their size dimensions are before your assets are created. You also somehow managed to make it to the end of this incredibly long and comprehensive blog post. You may want to think about a launch timeline that runs something along the lines of: By breaking it down per day, or pre- and post-launch, you’ll be able to start thinking of creative ways to incorporate your new product into the campaign, without having dull, repetitive content. Smartphone apps can also help you to edit your footage and photos, turning them into great social media posts in just a few taps and swipes. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Utilize our services to ensure that your launch is as successful as it possibly can be. See you on the Top Charts! Depending on how big your launch is, or if you have a physical location, you may want to come up with a creative offline concept to help get the conversation started online too. (Editor’s note: we’ll be using both the Summer Fridays and Later campaigns as social media product launch examples in this post, so whether you’re a B2C or B2B company, or selling a physical or digital product, you’ll have concrete examples to learn from!). Make sure you spend enough time responding, engaging and answering your followers’ questions across all your platforms. 🥀 #refineyourwild, A post shared by Marianna Hewitt (@marianna_hewitt) on Jan 28, 2019 at 1:22pm PST. Supported Social Media platforms: Facebook, Twitter, Pinterest, Instagram auto-post. 🙌, Join us now: https://t.co/yKvIrVV4Ez pic.twitter.com/4FGIndx6X4, — Later: Social Media Scheduler (@latermedia) January 16, 2019. There are several ways to use social media to your advantage; many of them necessary, but few optional. Create a social media accounts list to get you started. Editor’s note: this post was co-written with Nikki Canning, and wouldn’t have been possible without contributions from Later’s social media strategist Mel Brittner. According to the most recent statistics, mobile users are expected to contribute 63.4% of all internet traffic for 2019. We’ve highlighted the important ones here. You can choose the “color harmony” you want – whether you are looking for different shades, complementary colors, or a monochromatic look. My dreams are coming true because my favorite time of the day (bedtime), just got so much more exciting. Here’s what their Instagram feed looked like when launching: And here’s what their Instagram Stories announcement looked like: Not sure where to start? BizHUMM ranks him as the world's #1 business blogger. Create a Daily, Weekly or Monthly Series Add Your Link in Bio & Drive Traffic from Instagram. When choosing a time of day to post, make sure to consider the time zone of the majority of your audience. Branding and consistency. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. This includes updating and responding to others regularly. – should all have a slightly different strategy and approach, because of how your audience responds, and how the platform functions is different on each. Your beautifully crafted launch day Instagram Stories posts don’t have to disappear after 24 hours! With our Pre-Launch, … Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Here are a few things to think about when the time comes to creating your campaign assets: #1: Do You Have a Design Brief for Designers? Your email address will not be published. That’s exactly why brands need to have multiple social media ideas in their back pocket. Don’t forget that this kind of offline campaign asset may require more lead time than creating digital assets, so you should start working on it near the beginning of your planning process! Potential users are more drawn to products that sound and look like they are human-run. For example, photo competitions, where people have to post photos of certain things relevant to your app with a specific hashtag to be entered to win a prize. How to Plan a New Product Launch on Social Media – Step #5: Offline Activations. Without understanding what the product even is, you can start to understand how it will make you feel in their teaser video, which guides the rest of the visuals in their social media campaign: A post shared by Summer Fridays (@summerfridays) on Jan 26, 2019 at 10:28am PST. Summer Fridays had a similar strategy with their launch video, which they posted to both their regular Instagram feed and resized it for Instagram Stories too. Here’s an example of what our social media strategist Mel Brittner created for our recent launch: Don’t be afraid to let your creative juices flow at this stage – get every idea down on paper and assign it to a suitable social channel. This often takes up more time than you think, so make sure to factor that into your timeline and schedule! It may sound like a fancy marketing term, but having an overarching creative direction is what separates your product launch campaign from your other day-to-day social posts. One influencer marketing strategy I’ve seen on Instagram lately has been to have all of your influencers post on the same day. Remember all the way back in step #1 when you created your campaign goals and KPIs? How to Launch Your Mobile App on Social Media. Why Social Media for a Launch? There’s still nothing like a sharp, shareable video to get your audience buzzing on social media.. Strathcona Brewery does just that. Plus you’ll be able to take an objective, bird’s-eye view on how long it will run and how your audience will respond to it. Like with a giveaway, you need to make the incentive great enough to seem worth it to the audience. If you want your new product launch to be a success on social media, it’s important that you define what success is. The creative direction of your product launch is what’s going to make your campaign stand out and be seen on your social platforms, and it’s so important to get it right! When planning influencer events, it’s important that you account for aesthetic. Required fields are marked *. Create amazing Post for social networking platforms. However, it is generally recommended to post 1-2 times a day to Facebook, Instagram, and LinkedIn, and 5-10 times a day on Twitter. Try to incorporate these updates with other shared content that is relevant to your app, and shows the audience why they need it. Hootsuite is arguably the most popular social media management app out there. Working with influencers is a great way to reach more people and get the word out about your new product on social media. There’s going to be a lot of chatter about your campaign and product launch and one of the best ways to show your appreciation for your followers’ positivity and excitement around your product is to reshare their posts! This should include a color palette, some inspirational imagery, a design style guide, or design templates that will work across your social channels. to consider before moving on to the next step: We're live on Facebook talking about Later's new Instagram Stories Scheduling feature and answering all your questions! For instance, you can create a campaign that grants anybody a certain number of in-app credits or a discount from the app itself if they download it on launch day. Once you’ve set your timeframe, it becomes easier to plan out your content knowing how feasible it will be to deliver it on time. Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Guest Author: Madeleine Stanley is the Marketing Director at Messapps, a top NYC app development & design firm. They used black squares for their social media profile pictures. Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. Also, other people can share your countdown sticker too! We didn’t give many details, but we did share the countdown sticker to our stories. When you’re planning your social media calendar, it’s also worth thinking about the lifespan of each piece of content. If you’re launching a digital product, you can still involve influencers in your social media launch strategy! Thank you! If you have any questions or you think we left something out, feel free to send me a DM on Instagram at @taylor.loren. With just one video created, he sized and repurposed it for multiple channels and different format requirements. A giveaway is a proven way to convert a social media audience into users. Save time and get more views on stories by planning, optimizing, and scheduling #InstagramStories right from your desktop! This will help you reach out to your audiences that are positioned at different places in your marketing funnel, as well as figuring out how to reach multiple time zones and across multiple social channels. 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