Which is why it’s one of the most preferred forms of online marketing in the B2B sector. The deeper you know your target market and how they approach email, the more precise your email marketing results will be. When you’re approaching the B2B sector with email marketing, remember that the final purchase decision is usually made by more than one person in authority. First, it's surprisingly funny (the subject lines alone make it worth it). Because once you have the right B2B email marketing goals set, the next steps become easier. Strategy #6: Building Authority Through Thought Leadership By now, email is a pretty traditional B2B marketing strategy—an oldie but a goodie. For instance, a B2B company that serves technology companies may be interested in generating qualified leads with their email marketing efforts. Still not convinced that a cold B2B email marketing campaign can deliver impressive results? A B2B marketing strategy dictates how an organization will be proactive in attracting customers, closing sales and remaining on the road to continued financial success. Email is the go-to form of customer and prospect communication for many businesses today, allowing clear, concise and detailed conversations. Take this strategy further by taking the time to understand how your audience thinks and sees the world. Clearly, email marketing to a B2B audience is a great fit. You need to determine the job title of the person who will most likely be purchasing your product for the company. From LinkedIn to Shopify, these businesses know their customers and the types of content that engages them. Lead scoring will give you the behavioral data you need to identify where the lead sits in the funnel, so you can nurture them with the information they need to move forward. The biggest difference between a B2C and a B2B relationship is how you generate business. You can also stay ahead of your competitors by hiring an email marketing firm to grow your contacts list, send your emails, and gain leads for you. A study conducted by B2B email marketing agency Admitter found that 90% of the Call to Action link text containing “more info” performed better than CTA text containing “buy now”. As a B2B company, initially it may seem complicated or downright confusing to create reachable goals. This gives you real data that you can use to make informed design decisions and changes in the future to optimize for even more converted contacts. So make sure to write a detailed list of what is going to go in your plan and how it will be implemented by the team. Many B2B companies simply do not have a way to scale their B2B email marketing efforts. The software was able to maximize deliverability to the purchased list, resulting in a flood of B2B leads. In other words, you should be fully aware of your target customer persona to craft the right emails. This should all be noted down in quantifiable terms so that the goals you end up creating can be measured as you execute your campaign. 7 B2B Email Marketing Strategies for Customer Retention By Aaron Brooks August 12th, 2020 No Comments Disclosure: We sometimes use affiliate links which means we may earn a commission if you buy something through our links. The same logic applies to the kind of language you use in your emails and the type of content you send to your B2B recipients. Let us look into the five essential steps that you need to take to create a B2B email marketing plan that can give you real-world results. Email Lead Generation Software (Clickback MAIL), Website Visitor Tracking Software (Clickback WEB), outbound and inbound marketing strategies, doesn’t mean they have to be ugly or boring, The Ultimate List of Email Marketing Stats for 2020, factors that negatively impact deliverability, the best B2B email marketing campaigns ever, Creating Cold Emails That Convert: The Complete Guide. Outbound email marketing to a B2B list must put a focused effort toward converting cold contacts to opt-in to future lead nurturing campaigns. 93% of B2B marketers use email to distribute content. At Clickback, we’re quite proud of our Email Lead Generation software. Instead of setting a vague goal like “to get more leads”, set something that is more tangible or measurable in nature. You’ll hone in on your target persona and hit them with a clear solution to their needs. Email newsletters are regarded as most critical to content marketing success by 40% of marketers. 2 Eyal Katz on June 18, 2020 It’s 2020, and businesses now have many ways to gather, slice up, and analyze data. How will you sell to them? So go ahead and make friends with numbers (dollars, percentages, dates, etc.) Our users send over 110 million emails per month using our email platform. AdRoll conducted a similar study on Facebook in which “Shop Now” buttons were used more often, but the “Learn More” buttons saw a higher CTR. B2B email marketing differs not in one but in many areas. Testing each email campaign to determine how responses can be improved and how more conversions can be generated by tweaking the email copy, landing page, etc. Which is why it makes sense to inform them about the options they have and offer them more clarity with the help of useful/entertaining content. Clickback runs your list through a number of list cleaning steps to remove the factors that negatively impact deliverability. The more specific the details of your message and your unique solutions are, the better. A large bulk list of emails with a low price tag and no guarantee of accuracy will create headaches such as issues with deliverability and getting your IP blacklisted. In addition, if you are doing B2B email marketing, you might want to consider a more B2B focused tool like Hubspot or alternatives. Your B2B recipient will be in a better buying position if you tell them about the product or the problem it solves via email, before moving on to the selling part, which can be done on your website. Next, understand what type of businesses you are targeting with your offering. These lists of email addresses should be developed with care, and should be curated and tagged appropriately, that way when it comes time to email your intended audience, you’ve sent the appropriate email to fit your objective. LYFE Marketing, Copyright All Rights Reserved © 2020, A well-thought out email marketing strategy will give your. Because if you haven’t built the right foundation, then even the most robust B2B email marketing plan won’t help you find success. You should already know that B2B is all about buying/selling of products/services or exchanging information between multiple business entities. It is for businesses that sell services or products to other organizations or businesses, unlike consumers, usually use B2B marketing strategy methods. You can call this email list segmentation of the next level. Lead generation is essential for growth, as new prospects enter the sales funnel and are nurtured to close. 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